U.S. Auto Parts Network Launches Progressive Web App from Mobify with Speedier Load Times and Friction-Free Checkout
New mobile site provides an enhanced customer experience with app-like features right in the web browser
CARSON, Calif., April 16, 2018 /PRNewswire/ -- U.S. Auto Parts Network, Inc. (NASDAQ: PRTS), one of the largest online providers of aftermarket automotive parts and accessories, recently launched a Progressive Web App (PWA) as its new mobile website for carparts.com. Through the PWA, U.S. Auto Parts is making its more than one million vehicle parts and accessories more easily accessible to do-it-yourself customers with a fast and convenient app-like mobile web experience. The PWA was built on the Mobify platform and delivered through Mobify implementation partner 64labs.
U.S. Auto Parts is one of the first online auto parts retailers to introduce a PWA as a new way to win customers through an enhanced mobile web experience. The products are easier to find and the checkout process is speedy and friction-free – and no app download is required.
"We have a huge inventory of products, and the PWA better enables our customers to quickly navigate through this vast assortment," says Simon Carpio, director of product management at US Auto Parts. "The PWA creates a better user experience through speedier load times, and a simple, clean checkout and payment process that helps our customers get from A to B as fast as possible."
See the new Progressive Web App at https://www.carparts.com.
"With mobile overtaking desktop as the dominant online shopping channel, most retailers are looking to drive revenue with mobile-first technologies like PWAs," explains Mobify CEO Igor Faletski. "Online marketplace retailers with large inventories like U.S. Auto Parts are a natural fit for driving increased conversions with a PWA because the technology allows them to serve customers quickly and efficiently."
"With Mobify's approach to PWAs, we've been able to systematically remove points of friction for the customer so they can better find the product they need and pay for it with the click of a few buttons," said US Auto Parts' Carpio.
For more about PWAs for ecommerce visit:
About U.S. Auto Parts
Established in 1995, U.S. Auto Parts is a leading online provider of automotive aftermarket parts, including collision, engine, and performance parts and accessories. Through U.S. Auto Parts' network of websites, U.S. Auto Parts provides consumers with a broad selection of competitively priced products, all mapped by a proprietary database with applications based on vehicle makes, models and years. U.S. Auto Parts' flagship websites include www.autopartswarehouse.com, www.carparts.com, and www.jcwhitney.com, as well as U.S. Auto Parts' corporate website at www.usautoparts.net.
U.S. Auto Parts is headquartered in Carson, California.
Mobify is the #1 provider of Progressive Web Apps for ecommerce retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations, and win loyal customer relationships. The Mobify Platform delivers a unified customer experience across mobile web and apps, while building customer relationships through push notifications and store drivers. Leading global brands including Lancôme (Mobile Commerce winner 2017 Internet Retailer Excellence Awards), Debenhams, Crabtree & Evelyn, Paula's Choice, Carnival Cruise Line, Lilly Pulitzer, London Drugs, Burlington, PureFormulas, Superdry, Columbia, eXtra Electronics, and ThinkGeek generate extensive revenue through the Mobify Platform and rely on Mobify to grow their customer lifetime value. www.mobify.com.
About 64 Labs
64labs is a web implementation services business primarily focused on delivering technology projects for ecommerce companies large and small.
CarParts® is a registered trademark of U.S. Auto Parts Network, Inc. Mobify® is a registered trademark of Mobify. All other trademarks are the property of their respective owners.
Safe Harbor Statement
This press release contains statements which are based on management's current expectations, estimates and projections about U.S. Auto Parts' business and its industry, as well as certain assumptions made by U.S. Auto Parts. These statements are forward looking statements for the purposes of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934, as amended and Section 27A of the Securities Act of 1933, as amended. Words such as "anticipates," "could," "expects," "intends," "plans," "potential," "believes," "predicts," "projects," "seeks," "estimates," "may," "will," "would," "will likely continue" and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, the U.S. Auto Parts' expectations regarding its mobile customer experience and its progressive web application. We undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.
Important factors that may cause such a difference include, but are not limited to, competitive pressures, our dependence on search engines to attract customers, demand for the U.S. Auto Parts' products, the online market and channel mix for aftermarket auto parts, the economy in general, increases in commodity and component pricing that would increase the U.S. Auto Parts' product costs, the weather, and any other factors discussed in the U.S. Auto Parts' filings with the Securities and Exchange Commission (the "SEC"), including the Risk Factors contained in the U.S. Auto Parts' Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, which are available at www.usautoparts.net and the SEC's website at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements in this release and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. Unless otherwise required by law, U.S. Auto Parts expressly disclaims any obligation to update publicly any forward-looking statements, whether as result of new information, future events or otherwise.
U.S. Auto Parts Contact
U.S. Auto Parts Network, Inc.
Neil Watanabe, Chief Financial Officer
U.S. Auto Parts Investor Relations
Liolios Group, Inc.
Cody Slach or Sean Mansouri
SOURCE U.S. Auto Parts Network, Inc.
Released April 16, 2018